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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20170526T130000Z
DTEND:20170526T203000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:2017 Digital Marketing Sanity Check
DESCRIPTION:WebIXI's 2017 Digital Marketing Sanity Check!\n\n\n\nAGENDA\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n8:15 AM\n\n\n\n\n\n\n\n\n\nRegistration & Coffee\n\nGet here early and grab a seat!  Anyone walking in during the Welcome & Introductions will more than likely be called out in front of everyone.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n9:00AM   9:15AM\n\n\n\n\n\n\n\n\n\nWelcome & Introductions\n\nOverview of what we will be doing here today and brief introductions of everyone in the room.  Make sure you bring enough business cards to pass out (drives me nuts when people do not bring business cards)\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n9:15AM   10:45AM\n\n\n\n\n\n\n\n\n\nOnline Marketing Health Check\n\nLet's take a deeper look into where your company / organization is starting from in terms of online marketing.  We will be reviewing current inbound marketing avenues and helping you work your way through a survey to help measure where we need to focus our efforts for improvements.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n10:45AM   11:00AM\n\n\n\n\n\n\n\n\n\nBathroom Break\n\nI suppose we need to let you use the restrooms.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n11:00AM   11:45AM\n\n\n\n\n\n\n\n\n\nGoing Beyond Installing Google Analytics\n\nYou've installed Google Analytics   now what?\n\nThe basic account creation is usually the only step that most people take with their Analytics. Most people do not even log in again.\n\nIn this session\, we will be discussing the Google Analytics Reports you will want to turn on\, Advanced Analytic Programs to measure more activity on your website\, and call tracking capabilities to ensure you understand how well your marketing efforts are working for you.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n11:45AM   12:30PM\n\n\n\n\n\n\n\n\n\nCalculating ROI\n\nOk\, you've got all the analytics programs up and running.  How do we read these reports and calculate ROI from them?\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n12:30PM   1:30PM\n\n\n\n\n\n\n\n\n\nRoundtable Discussions with Lunch\n\nDuring lunch\, we will be having a roundtable discussion with the group with the following topics:  Cyber Security\, Marketing Headaches and Local Resources your company / organization can take advantage of.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n1:30PM   2:30PM\n\n\n\n\n\n\n\n\n\nConversion Best Practices\n\nIn this session\, we will be discussing some "best practices" in terms of increasing your website's conversion rates.  We will be identifying some common mistakes and ways to fix problematic areas to ensure you are converting as many customers as possible on your website.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n2:30PM   3:15PM\n\n\n\n\n\n\n\n\n\nThe Power of Paid Advertising\n\nIn this session\, we will be reviewing the different ways Paid Advertising Campaigns can target your dream clients.  We will be focusing on PPC Campaigns\, Geofencing\, Retargeting\, Boosted Facebook Posts and General Social Media Campaigns.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n3:15PM   3:30PM\n\n\n\n\n\n\n\n\n\nMilk & Cookie Break\n\nMmmm . cookies .\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n3:30PM   4:15PM\n\n\n\n\n\n\n\n\n\nIncreasing Customer Loyalty in the Digital Age\n\nWhile it is great to bring in new clients\, it is much more important to ensure you are keeping your current ones happy.  We will be discussing the different ways you can utilize Online Marketing techniques in order to keep your clients happy and loyal to your business.\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n4:15PM   4:30PM\n\n\n\n\n\n\n\n\n\nRecap\, Closing Remarks\n\nRecap what we have learned today then get out.  We blew right through nap time today.
X-ALT-DESC;FMTTYPE=text/html:<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<h2>WebIXI&#39\;s 2017 Digital Marketing Sanity Check!</h2>\n\n<h3><br />\nAGENDA</h3>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><br />\n<strong>8:15 AM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong>Registration &amp\; Coffee</strong></p>\n\n<p>Get here early and grab a seat! &nbsp\;Anyone walking in during the Welcome &amp\; Introductions will more than likely be called out in front of everyone.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>9:00AM &ndash\; 9:15AM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">Welcome &amp\; Introductions</span></strong></p>\n\n<p>Overview of what we will be doing here today and brief introductions of everyone in the room. &nbsp\;Make sure you bring enough business cards to pass out (drives me nuts when people do not bring business cards)</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>9:15AM &ndash\; 10:45AM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">Online Marketing Health Check</span></strong></p>\n\n<p>Let&rsquo\;s take a deeper look into where your company / organization is starting from in terms of online marketing. &nbsp\;We will be reviewing current inbound marketing avenues and helping you work your way through a survey to help measure where we need to focus our efforts for improvements.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>10:45AM &ndash\; 11:00AM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong>Bathroom Break</strong></p>\n\n<p>I suppose we need to let you use the restrooms.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>11:00AM &ndash\; 11:45AM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">Going Beyond Installing Google Analytics</span></strong></p>\n\n<p>You&rsquo\;ve installed Google Analytics &ndash\; now what?</p>\n\n<p>The basic account creation is usually the only step that most people take with their Analytics. Most people do not even log in again.</p>\n\n<p>In this session\, we will be discussing the Google Analytics Reports you will want to turn on\, Advanced Analytic Programs to measure more activity on your website\, and call tracking capabilities to ensure you understand how well your marketing efforts are working for you.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>11:45AM &ndash\; 12:30PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">Calculating ROI</span></strong></p>\n\n<p>Ok\, you&rsquo\;ve got all the analytics programs up and running. &nbsp\;How do we read these reports and calculate ROI from them?</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>12:30PM &ndash\; 1:30PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><span style="color:rgb(128\, 0\, 0)"><strong>Roundtable Discussions with Lunch</strong></span></p>\n\n<p>During lunch\, we will be having a roundtable discussion with the group with the following topics: &nbsp\;Cyber Security\, Marketing Headaches and Local Resources your company / organization can take advantage of.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>1:30PM &ndash\; 2:30PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">Conversion Best Practices</span></strong></p>\n\n<p>In this session\, we will be discussing some &ldquo\;best practices&rdquo\; in terms of increasing your website&rsquo\;s conversion rates. &nbsp\;We will be identifying some common mistakes and ways to fix problematic areas to ensure you are converting as many customers as possible on your website.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>2:30PM &ndash\; 3:15PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">The Power of Paid Advertising</span></strong></p>\n\n<p>In this session\, we will be reviewing the different ways Paid Advertising Campaigns can target your dream clients. &nbsp\;We will be focusing on PPC Campaigns\, Geofencing\, Retargeting\, Boosted Facebook Posts and General Social Media Campaigns.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>3:15PM &ndash\; 3:30PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong>Milk &amp\; Cookie Break</strong></p>\n\n<p>Mmmm&hellip\;. cookies&hellip\;.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>3:30PM &ndash\; 4:15PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><span style="color:rgb(128\, 0\, 0)"><strong>Increasing Customer Loyalty in the Digital Age</strong></span></p>\n\n<p>While it is great to bring in new clients\, it is much more important to ensure you are keeping your current ones happy. &nbsp\;We will be discussing the different ways you can utilize Online Marketing techniques in order to keep your clients happy and loyal to your business.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div>&nbsp\;</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<p><strong>4:15PM &ndash\; 4:30PM</strong></p>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<div>\n<div>\n<div>\n<p><strong><span style="color:rgb(128\, 0\, 0)">Recap\, Closing Remarks</span></strong></p>\n\n<p>Recap what we have learned today then get out. &nbsp\;We blew right through nap time today.</p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n
LOCATION:The Learning Lab 2228 Conowingo Rd\, Bel Air\, MD 21015
UID:e.2776.1740
SEQUENCE:3
DTSTAMP:20260428T003542Z
URL:https://business.harfordchamber.org/events/details/2017-digital-marketing-sanity-check-1740
END:VEVENT

END:VCALENDAR