MARKETING SPECIALIST
Focus on: Websites, Social Media & Digital Advertising

JOB DETAILS:

Location:  Hybrid – Remote and on-site at 608 South Main Street, Bel Air, MD 21014
Employment Type: Full-Time (40 hrs/week)
Salary Range: $48,000 – $66,560 annually (commensurate with experience) + benefits

WHAT WE’RE LOOKING FOR:

• 2–5 years of experience in digital marketing (agency experience preferred but not required)
• Bachelor’s degree in Marketing or related field (or equivalent experience)
• Proficiency in WordPress CMS (basic HTML/CSS a plus)
• Familiarity with Google Ads, Analytics, and Search Console
• Experience with Canva, Adobe Creative Suite, Meta Business Suite, Agorapulse
• Strong writing skills and an eye for detail
• A self-starter who’s organized, collaborative, and curious to learn

WHAT WE OFFER:

• Salary Transparency: $48,000 – $66,560 annually, based on experience
• Hybrid Flexibility: Work from our Bel Air office and remotely (flexible mix)
• Paid Time Off & Holidays
• Professional Development: Training budget for certifications and courses (e.g., Google Ads, SEO)
• Collaborative Team Culture: Work with a supportive, small team where your voice matters
• Real Impact: See your work directly benefit small businesses in our community

ABOUT US:

At Niche Marketing Company, we’re a woman-owned, boutique marketing agency that helps small businesses thrive. We work on everything from branding and web design to content creation, digital advertising, and social media. Our team is collaborative, creative, and passionate about making an impact for our clients and our community.

If you’re ready to work in a dynamic, supportive environment where your ideas matter and your skills grow, this role is for you.

ABOUT THE ROLE:

We’re looking for a Marketing Specialist who’s eager to dive into all aspects of digital marketing: websites, content, social media, and paid search. This is an opportunity to build a versatile skill set, collaborate closely with clients, and see your work come to life.

You’ll touch multiple client projects each week, balancing creativity with detail-oriented execution in a role that’s both hands-on and highly rewarding.

WHAT YOU’LL DO:

Websites (WordPress):

• Build and update WordPress sites using themes (Elementor, Divi, Avada) and light custom code
• Optimize for speed, performance, SEO, and mobile
• Maintain plugin/core updates and troubleshoot site issues

Content & Copywriting:

• Write and edit engaging content for websites, blogs, email campaigns, social media, and ad
• Tailor voice and style for different brands and industries
• Collaborate with designers to align content and visuals

Social Media:

• Plan and schedule content (Facebook, Instagram, LinkedIn) using Agorapulse
• Monitor engagement, respond to messages/comments, and build brand presence
• Create social graphics in Canva or Adobe Creative Suite

Digital Ads:

• Set up and manage Google Ads campaigns (Search & Display)
• Conduct keyword research and audience targeting
• Write compelling ad copy, test variations, and track ROI
• Monitor and modify ad campaigns based on performance

Analytics & Reporting:

• Monitor performance across web, social, and ads
• Prepare monthly analytics reports with actionable insights

WHAT SUCCESS LOOKS LIKE:

In the first six months:

• Launch and manage at least 3 client websites or landing pages
• Create and schedule social content for multiple clients each month
• Write and publish blog or email content aligned with client goals
• Set up and optimize at least 2 ad campaigns with measurable ROI
• Grow your skills in SEO, Google Ads, and analytics reporting

HOW TO APPLY:

If this sounds like you, we’d love to meet you! Submit your resume, portfolio (if applicable), and a brief note about why you’re interested in joining Niche Marketing Company.

Apply at: info@nichemarketingcompany.com