WebIXI's 2017 Digital Marketing Sanity Check!

AGENDA

8:15 AM

Registration & Coffee

Get here early and grab a seat!  Anyone walking in during the Welcome & Introductions will more than likely be called out in front of everyone.

9:00AM – 9:15AM

Welcome & Introductions

Overview of what we will be doing here today and brief introductions of everyone in the room.  Make sure you bring enough business cards to pass out (drives me nuts when people do not bring business cards)

9:15AM – 10:45AM

Online Marketing Health Check

Let’s take a deeper look into where your company / organization is starting from in terms of online marketing.  We will be reviewing current inbound marketing avenues and helping you work your way through a survey to help measure where we need to focus our efforts for improvements.

10:45AM – 11:00AM

Bathroom Break

I suppose we need to let you use the restrooms.

11:00AM – 11:45AM

Going Beyond Installing Google Analytics

You’ve installed Google Analytics – now what?

The basic account creation is usually the only step that most people take with their Analytics. Most people do not even log in again.

In this session, we will be discussing the Google Analytics Reports you will want to turn on, Advanced Analytic Programs to measure more activity on your website, and call tracking capabilities to ensure you understand how well your marketing efforts are working for you.

11:45AM – 12:30PM

Calculating ROI

Ok, you’ve got all the analytics programs up and running.  How do we read these reports and calculate ROI from them?

12:30PM – 1:30PM

Roundtable Discussions with Lunch

During lunch, we will be having a roundtable discussion with the group with the following topics:  Cyber Security, Marketing Headaches and Local Resources your company / organization can take advantage of.

1:30PM – 2:30PM

Conversion Best Practices

In this session, we will be discussing some “best practices” in terms of increasing your website’s conversion rates.  We will be identifying some common mistakes and ways to fix problematic areas to ensure you are converting as many customers as possible on your website.

2:30PM – 3:15PM

The Power of Paid Advertising

In this session, we will be reviewing the different ways Paid Advertising Campaigns can target your dream clients.  We will be focusing on PPC Campaigns, Geofencing, Retargeting, Boosted Facebook Posts and General Social Media Campaigns.

3:15PM – 3:30PM

Milk & Cookie Break

Mmmm…. cookies….

3:30PM – 4:15PM

Increasing Customer Loyalty in the Digital Age

While it is great to bring in new clients, it is much more important to ensure you are keeping your current ones happy.  We will be discussing the different ways you can utilize Online Marketing techniques in order to keep your clients happy and loyal to your business.

4:15PM – 4:30PM

Recap, Closing Remarks

Recap what we have learned today then get out.  We blew right through nap time today.